FAQs

Isn’t WowChow just a fancy version of p#&&% chow?

Yes, but shhh! We don’t use the p-word around here because it’s terribly confusing for people who didn’t grow up with the best treat ever. As Taste reports, the chow concept is “vaguely Midwestern,” but we hope to share its joys with the world at large, hence the name WowChow.

Wait, so what is this Midwestern “chow” treat?

The traditional recipe is a puffed cereal pocket coated with peanut butter, chocolate and powdered sugar. When I was little we followed the recipe on the back of the cereal box, which has recently made me wonder… what was on the back of non-Midwestern cereal boxes?

How is WowChow different from other chows on the market?

WowChow Snacks is built on the premise of using high-quality, natural ingredients that are sourced locally whenever possible. This means we use pure nut butters that retain all the goodness of whole nuts, as well as dark chocolate and raw, organic powdered sugar. It also means that we avoid sugar alcohols, palm oil and cost-cutting fillers.

Is WowChow gluten-free?

Yes. We use a puffed rice pocket so WowChow is naturally gluten-free.

Is WowChow dairy-free?

We have two flavors, Dark Chocolate Sea Salt and Almond Coconut, that are dairy-free.

Is WowChow vegan?

That really depends on how you practice your veganism. Our Dark Chocolate Sea Salt and Almond Coconut flavors contain no animal products, but they do contain sugar. And while the powdered sugar that we use to coat the chow is certified vegan, we are currently unable to vet the processing of the sugar used in our chocolate and puffed rice pockets.

Why does the pouch I just bought look a bit different from the last one?

WowChow is handmade in small batches using natural ingredients. While we do our best to maintain consistency, variations in the weather, such as temperature and humidity, can affect the process of working with chocolate and powdered sugar. We are working on being able to control conditions (in the kitchen, not outside) so that we can deliver consistent product time and time again.

What if I am not happy with the product?

Then I am mortified. Please contact me so I can listen to your concerns and suggest a resolution.